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Develop a holistic strategy so that marketing maximizes business revenue in the long term
Services that are not integrated into a single system can never work for business growth, so we do not divide the configuration of advertising, website development, implementation of CRM, etc. into separate services.
The fundamentals of our work
We audit your current marketing strategy to identify your growth potential and make a plan to achieve it.
We quickly test the hypotheses that best fit for your business.
Hypothesis testing takes place in stages of the AAARRR funnel. The growth team tests from 8 hypotheses per week, collecting statistics for each, and scaling successful experiments.
Funnel Stages;Informing;Attracting;Activation;Withholding;Income and profit;Virality
Action;List the main advertising channels. Where do users come to us from?;Where do users leave an application? Website, social networks, quizzes, messengers, etc.;What's up with sales? CRM setup, scripts, automation. In general, work with the sales department.;If a customer hasn't bought / hasn't bought for a long time / hasn't left a request, how do we return it and reactivate it?;How can we impact revenue and profits? Do we have a product funnel?;Can we run virality mechanics? How does this benefit those who invite and those who are invited?
Metrics;Coverage, frequency of impressions, CTR.;Conversion into a request, the cost of attracting a lead, rejections, the number of leads per month.;Conversion to sales, refusals, the speed of the transaction by stage in the CRM.;Retention, churn, conversion to bid/sales, cost of customer retention.;LTV, average check, cost price.;Depending on where we use the mechanics.
Scaling up successful ideas
We stick to strategies that maximize revenue growth. And we extend successful ideas to all stages of the funnel to ensure sustainable, integrated growth.
Trust the numbers
We continually measure results against growth objectives and key performance indicators and optimize them as necessary.
How to set up analytics using Yandex Cloud and get a convenient business tool that saves employees time and allows track all data?
We set up and automated analytics for the Business Drive Academy project, which helped to get data on key indicators in a convenient way, which made it possible to make decisions on the further development of the project.