Together the AREYES team developed an AR mask that allows you to try different hairstyles on yourself. Initially it was created to virally attract subscribers to the account, but after the launch we saw that the high reach of the mask did not attract any subscribers, then we sent this hypothesis to the "Failure" section and began to look for new ways to use it.
We decided to use an AR mask to increase conversions to agree to post. We tell the blogger about the mask and offer to try it on himself and show it to his subscribers.
By doing so, we created an opportunity for bloggers to present a complex, serious topic through a humorous form. Now bloggers don’t have to talk about alopecia, which can’t be treated by anything but a transplant, but can simply show the effect of the mask on themselves and talk about the clinic.