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Adopt a Performance SMM approach
and transform social media into a channel that provides sales through bloggers 15 times more effective than other advertising channels
Why bloggers should be worked with and why it is effective
Growing Corporations
Growing Startups
Growing Small Businesses
Growing medium-sized businesses
Discuss cooperation
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Situations in which we will be useful to you
There is a functioning business, and have already reached a visible ceiling in it
The old methods that provided the current state of the business no longer increase revenues
There is a startup, and you need to make a calibrated bet on the most effective advertising channel
Want to transform social media into a meaningful sales channel
We need to increase sales through advertising from bloggers
Need to increase conversion to sales from other advertising channels in the marketing mix of the business
Agency Co-Founder
Gregory Shevchenko
However, there is a universal recipe that will definitely work — advertising with opinion leaders. Below I will tell you how it works.
A frequent question: "Tell me, where is the best place to advertise?" Our answer is always the same: you have to calculate the economics of each channel, analyze the market, the audience, the competitors and their business model.
We work with all social networks, messengers and authors
VK
Telegram
Streamers
Zen.Yandex
Instagram*
We make a content strategy, select bloggers, run ads. Our team makes social networks a full-fledged Performance channel that can be predicted in advance. Thanks to our approach, 90% of our advertising placements with opinion leaders meet their KPIs for bids and sales. We have more than 8000 bloggers in our database.
*Instagram is recognized as an extremist organization in Russia.
*Instagram is recognized as an extremist organization in Russia.
Why do we necessarily involve bloggers when working with social networks?
Conversions of bloggers are 15 times higher
The price of the target action is 2 times lower
0,5–1% –– good average conversion to purchase from coverage
This means you can get 7−10% of the entire available market in your subject and do it at half the cost of other advertising channels.
Read more about what these conclusions are based on
Marketer-about how and why to advertise with Instagram-bloggers. The price of attracting a client on the Internet is constantly growing. It is possible to reduce the cost of advertising by placing it with bloggers.
An Instagram account as the basis for future growth of a company’s advertising revenue through available outreach channels. Turning your Instagram account into an effective advertising channel.
So?
1 million people could become your customers within the next 1-2 years of the 10 million available audience,
We don’t need the advertisement with Dud, Buzova or microbloggers. To achieve this effect, it is worth using a special method of selecting bloggers and placing ads with them, honed by the Shevchenko. bz team on a joint project with Yandex.
Why now?
There are already more than 2 million bloggers in Russia
Cumulative coverage — more than 50 million people
Сonversion from advertising with bloggers is 15 times higher with the right approach.
This result is associated with the audience’s trust in bloggers, but this effect is not endless, because with each subsequent advertisement the average blogger’s conversion drops. That is why the effectiveness of advertising with bloggers-millionaires falls faster than others. At the same time, the growing popularity of the blogger among advertisers leads to an increase in the price of advertising with him. In the next few years there will be a window of opportunity, and you should take advantage of it before your competitors.
What's the result?
- You will create a community and have a direct channel of communication with your customers.
- Switch paying customers from competitors to yourself and convert new ones.
- Take the leading position in the market for the next 3−5 years.
How do we work?
1
Getting to know each other, signing the Agreement and NDA
2
Marketing and financial plans
We carry out all the necessary analytics to prepare a marketing strategy and financial model for business in the context of social networks.
Deadline: 2 weeks.
Deadline: 2 weeks.
3
Getting social media ready to go
Phase 0. Duration: 1 month
Phase 1. Duration: 1 month
Phase 2. Duration: 1 month
Phase 3. Duration: 1−2 months
- Create a design guide within the brand’s social media channels.
- We develop a rubricator and a content matrix on the basis of which content will be created.
- We gather a base of bloggers and write scripts for future advertising from them.
- We make advertising creatives for initial vetting of trade offers through targeted advertising.
Phase 1. Duration: 1 month
- We start creating and publishing content in social networks and run targeted ads and the first ads from bloggers to check the actual conversion rates (in the application, sale) and the average purchase receipt.
Phase 2. Duration: 1 month
- Continue publishing content, experimenting to increase audience engagement rates. Stop targeting ads and reallocate the budget from that to blogger-only ads. We finish converting conversion rates to bids and sales, if necessary. A Growth Hacking team starts working on the project on a regular basis.
Phase 3. Duration: 1−2 months
- Content creation is carried out according to a solid plan. Increase the blogger’s advertising budget 3 to 5 times to make sure that when the advertising budget increases, the main conversion rates in the business system (in the application and sale) will not fall below the required minimum, taking into account the target profitability.
4
We have at the end of 6 months of work
- Social media transformed into a meaningful sales channel for businesses.
- Customized analytics and regular collection of statistics needed to make management decisions.
- A system of sustainable growth for businesses through advertising from bloggers and maintaining content on social media (growth team).
5
Forming a new financial plan and development strategy
for the next 12 months, taking into account the experience gained during the pilot project in the last 6 months.
Frequently Asked Questions
Yes, of course. We’re great at writing content, but you don’t have to trust us to do it. If you want to build scalable advertising through bloggers and opinion leaders for your business, leave an application.
Our typical client is an SME (small and medium-sized business), which is already doing well in business, and with our help it will get even better.
If you simplify the characteristics of our clients, these are business owners who have already grown themselves to revenues of $2 million a year (or have the desire and resources to do so) and next year want to grow to; $3.5-4 million.
In terms of business types, we have an ethical rule — do not take more than one client from a niche, do not work with forbidden or controversial topics and do not work with those who we know will not be able to help.
If you simplify the characteristics of our clients, these are business owners who have already grown themselves to revenues of $2 million a year (or have the desire and resources to do so) and next year want to grow to; $3.5-4 million.
In terms of business types, we have an ethical rule — do not take more than one client from a niche, do not work with forbidden or controversial topics and do not work with those who we know will not be able to help.
Any cooperation begins with a marketing and digital-strategy. Price: $7000. Term: 1 month. Link to service.
The team’s further work is estimated in hours and depends on the number of people in the team formed to achieve those revenue and profit goals that we will outline. One thing we can say at once and for sure is that the monthly payment for our services is never less than 400 thousand per month. The same applies to the advertising budget.
The team’s further work is estimated in hours and depends on the number of people in the team formed to achieve those revenue and profit goals that we will outline. One thing we can say at once and for sure is that the monthly payment for our services is never less than 400 thousand per month. The same applies to the advertising budget.
The agency is not the first use of the team’s talents. The current approach to business development and digital product development adopted by the company is the result of both launching their own startups since 2013 and working with major corporations (Russian and international) and experience in winning industry awards.
When we say we will help a business increase revenue and profits, we rely on accurate calculations created during the work of preparing a marketing strategy and financial model for the next 12 months. Read more about the service
In our calculations, we always rely on the pessimistic scenario, believing that the business must be good, even if everything does not go as planned. We prepare a work plan in advance according to the principle "What to do if everything goes wrong.
This cannot be promised to everyone, because not every business can be helped without a radical change in the business model. So we refuse in advance from projects where there is a high risk that we will not be able to help, or it will be too expensive.
When we say we will help a business increase revenue and profits, we rely on accurate calculations created during the work of preparing a marketing strategy and financial model for the next 12 months. Read more about the service
In our calculations, we always rely on the pessimistic scenario, believing that the business must be good, even if everything does not go as planned. We prepare a work plan in advance according to the principle "What to do if everything goes wrong.
This cannot be promised to everyone, because not every business can be helped without a radical change in the business model. So we refuse in advance from projects where there is a high risk that we will not be able to help, or it will be too expensive.
Send us an application and get a quote. If you’re happy with it, we’ll send you a brief and arrange a joint online meeting.
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Our Awards
Tagline Awards 2020–2021:
- Best special project with bloggers
- Best crafty performance
Our cases
case
Yandex training experts
Instagram account as the basis for future growth of the company's advertising revenue through available outreach channels.
Turn your Instagram account into an effective advertising channel.
Awards
Turn your Instagram account into an effective advertising channel.
Awards
- Tagline Awards 2020-2021. Best special project with bloggers
- Tagline Awards 2020-2021. Best Tricky Performance
case
HFE Clinic
How did our joint work with the client help the clinic go from stagnation to steady growth and open a second clinic in Moscow?
We increase the revenue of the hair transplant clinic by 1.5 times, and the profit doubled.
Awards
We increase the revenue of the hair transplant clinic by 1.5 times, and the profit doubled.
Awards
- Tagline Awards 2021−2022. Best crafty performance
- Tagline Awards 2021−2022. Best Performance Marketing for Medicine/Telemedicine
case
Creating an AR mask
to increase conversions
to increase conversions
We doubled the number of requests for free consultation with the help of an AR mask
Awards
Awards
- Tagline Awards 2021−2022. Best AR/VR Campaign
Startups
Medical clinics
MedTech
B2B
Communities
HR
EdTech
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